On hearing word ‘Survey’ what comes in mind, may be survey is feedback to take the visitors response. Yes! that’s right.
A research method which is used for data collection from pre-defined group of respondents to gain information and perceptions on various interested topic, is known as ‘Survey’.
A good survey should be:
- Easy to use.
- Data collection of fulfilled respondents in high number from sample or population.
If a survey should satisfy all above listed points then it is good survey which aids towards study of market research.
A good survey mainly depends on good design of survey and it should be generating good and high rate of survey responses.
Factors counts in successful survey:
Various factors are considered which results a survey as a good survey. Some of major factors as:
- Required cost.
- Survey size.
- Survey sample accuracy.
- Required time for collection of responses.
- Survey distribution methods.
- The main factor is actual quality of survey.
10 tips of Good survey:
Let’s discuss how to make survey by using 12 best tips.
- Define survey purpose:
Taken survey will move towards the success of survey or good survey if introduction I mention at starting of survey. Because if you place introduction, moto or objective of survey at start then respondents clearly understand why your taking survey and it helps to buy-in into survey.
Because every respondent having fear that no misuse of their personal information. If the survey is having option to keep information of respondents as confidential then they try to be a part of survey.
- Survey questions:
To understand feedback of respondents, you have to add questions about their visit or shopping at location. Because it is good media to understand their requirements. Depending on survey is short or long, question format changes from close to open ended questions.
- Add survey progress bar.
- Language of respondents:
Language used for answering survey questions should convenient for respondents. You should have given options of two to three basic language according to location of store and respondents.
- Rating scale questions:
Add some questions on which respondents put their rating according their experience.
- Logical survey:
Survey is in simple form and respondents are able to understand survey questions. If survey questions are complex then no one respondents complete single survey.
- Test survey:
Before taking a survey, respondents should be understood what is main requirement of survey team. So, survey team has to give a sample survey which helps them to complete survey.
- Distribution of survey:
Respondents should be considered survey as good survey, no matter how it is. You should use best media to connect with respondents.
For example – You can use media as email or online official website to reach loyal respondents.
- Send reminders:
For survey completion rate and ultimately results as good survey, a periodic reminder has sent to respondents.
- Incentive offers:
Everyone loves to get anything in free without wasting money and energy. If survey team offer some benefits or gifts in return of survey, then everyone will participate in survey and try to earn free gifts.
How to create online survey?
By using right online survey tool, you are able to create survey with online media which is really easy and most effective. You can use various tools by searching on google for making online survey with above listed steps.
To make a good survey, you should follow above listed major facts because it will surely attract respondents towards success of survey.